Who is SEN?

 

Formed in 1994, the SEN Design Group is a nationwide network of independent kitchen and bath design firms who joined forces to buy product better, improve their management and customer service skills, and market the value of their expertise more effectively. Today, consumers are recognizing this network of over 225 firms from coast to coast as the most intelligent source for kitchen design, kitchen remodeling, bathroom design, and bath remodeling. Excelling in design ideas, staff expertise, quality products at reasonable costs, and business integrity, SEN Design Group member firms represent an extraordinary value for the American consumer.

Mission

SEN Design Group firms improve the quality of life by empowering their clients to make informed choices from the best possible design concepts, products. and customer services available - tailored within their investment range - so the finished kitchen or bathroom is as personal as their client’s signature. As the two most complex and expensive rooms in a home to remodel, this educational approach to doing business enables consumers to make the smartest decisions for their family’s needs and wants.

Broad Product Offering

There are over a 100 quality manufacturers affiliated with the SEN Design Group who offer their cabinetry, appliances, counter surface materials, plumbing fixtures, lighting, tile, flooring, bath products, and accessories at group buying rates to member firms. As a result, consumers are assured of paying low prices for the most recognizable brand names in the kitchen and bath industry from the country’s most reliable and expert design and installation firms.

Member Statement of Values

SEN Design Group firms pledge to uphold the following Statement of Values by putting these values into practice on a daily basis and completing the required annual educational programming necessary to maintain their SEN Membership in good standing:

You First. Your needs as a client come first. We believe in being good listeners, respecting the demands on your time, protecting your home as though it was our own, and providing quality customer service.

Professionalism. We pride ourselves in our knowledge, creativity, service, and business conduct.

Research. Thorough research is critical. Both yours and ours. It’s the foundation for receiving the greatest satisfaction from your time and dollar investment.

Partnership. We believe each project is a team effort. An open exchange of information and ideas is paramount. Personalities need to mesh for a successful project.

Selection. There are literally thousands of products on the market. It can be very confusing. While offering a good variety, we represent only those products with the best quality for the dollar within their respective quality grades.

Function. “Form follows function” is a wise design principle. Our kitchen and bath designs and advice adhere to it.

Details. “The devil is in the details” … of the design concept, floor plan, specifications, consultations, ordering procedures, and installation. Controlling these details eliminates oversights, delays, disappointments, and extra costs.

Value. Helping you get the most out of your investment dollar is why the SEN Design Group was organized. We also know the breadth and quality of our customer services will save you thousands of dollars in mistakes, re-orders, and callbacks.

Communication. The burden of communication – on the details of the design, terms of agreement, conditions of the warranty, expected delivery dates, changes in schedule, and expectations during the installation – rests with us.

Personal Touch. Having a kitchen or bath remodeling done is a long and complex process – like giving birth to a baby. Our staff serves as your personal coach from beginning to end. You won’t experience any of the distant, disjointed, or impersonal feelings common with home centers or big box chains.

Courtesy. You will receive it from the entire staff. Our friendliness and neatness are things we expect you to miss the most when our work is finished.

Quality. We are sticklers for good quality in product and workmanship. It means enduring value over time. If we can’t live with something, it will be corrected before you even ask.

Honesty. There is no room for false or misleading statements in our organization. You will always get the truth – even if a mistake makes us look bad.

Trust. We believe in delivering what we promise – NO SURPRISES – and treating your home and project as if it was our own.

Continuous Training. We are committed to continuing staff education in product knowledge, new appliance technologies, advance design and installation techniques, and business management practices so we may furnish the industry’s best, state-of-the-art Client Services.

Causes. We consult, plan, and produce projects with important issues like the environment, recycling, energy conservation, water purification, water conservation, and barrier-free design clearly in focus.

Fun. We feel passionately about our work because it becomes a fun-filled, creative, and educational experience for everyone involved.

Total Client Satisfaction. We want to know if you are dissatisfied with any part of our performance, and we will do our best to correct it. We know from experience that our continued growth depends on your comfort in telling others we have done a good job.